Mexican Slim´s America Movil secured Olympic TV rights for Latin America

rio2016

Last Friday, the International Olympic Committee (IOC), announced that America Movil, the Mexican telecommunications company controlled by Slim, was awarded the rights to next year's Winter Games in Sochi and the 2016 Summer Olympics in Rio de Janeiro on media platforms across Latin America. The deal does not include Brazil.

The deal also gives America Movil the possibility of re-selling the rights in Latin America.

Financial terms were not disclosed. The negotiations with America Movil were led by IOC finance commission chairman Richard Carrion of Puerto Rico.

Slim has been trying to enter the television market in Mexico, which is controlled by Televisa, the world's largest Spanish language broadcaster and who in the past had the rights to broadcast the Olympics Games.

Brazil

The IOC announced a separate agreement in 2009 for the 2014-2016 broadcast rights in Brazil. In a deal worth $210 million, TV Globo acquired the main rights across all platforms in partnership with Bandeirantes and Rede Record.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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