Yahoo in Talks to Buy Stake in Video Site Dailymotion: WSJ

Yahoo is in talks to acquire a controlling stake in Dailymotion, one of the world's most popular online video websites, in what would be Yahoo CEO Marissa Mayer's largest deal since taking the reins in July, the Wall Street Journal reported on Tuesday.

Yahoo could purchase as much as 75 percent of Dailymotion, which is owned by French telecommunications firm France Telecom-Orange, according to the newspaper report, which cited anonymous sources.

Dailymotion could be valued at roughly $300 million, according to the report, which noted that the deal is not imminent and could fall apart.

France Telecom-Orange acquired Dailymotion for $170 million through a two-phase deal, with the most recent transaction closing in January.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.