Archive for 03/18/2013

Travel Marketing: Are Latin American destinations particularly appealing to U.S Hispanics?

Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel. Hispanics have a cultural affinity with Latin America that makes destinations there very attractive to them. Latin American based agencies often help Latin American, especially Mexican clients to reach U.S. Hispanics. One such example is VRTC, […]


Global: STMicroelectronics and Ericsson to Split up

Ericsson and STMicroelectronics have announced the companies will split up its business together as ST-Ericsson. The two companies will split the business, which has never made a profit, between them. Some facilities will be closed. The agreed split up will see Ericsson take on the design, development and sales of LTE multimode thin modem products, […]


Sales Leads: Kohl’s, Amscot Financial, Chevy, MGM, Costa Farms, Associated Food Holdings….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Miller Coors MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete Communications, which has handled the brand for seven […]


Changing Places: David Hoover, John Kelly, Ruth Chía Vásquez, Antonio Sánchez, Jenny McNicholas

People change positions, get promoted or move to other companies. Portada is here to tell you about it . David Hoover is Medula Network’s new Senior Director for the U.S. Hispanic and Latin American markets. Hoover is s in charge of online media planning and buying and the development, presentation, execution, management, analysis and optimization of […]


Caesar’s Entertainment Digital Marketing: “Test and Target changed our Culture”

Caesar Entertainment, the World wide gaming, hotel and resort company that owns and operates grand hotels including Caesars, Paris, Bally’s, Flamingo and Grand Casinos, has more than 60 online and mobile websites (see the list of properties below).  Portada interviewed Chris Kahle, web analytics manager at Caesars Entertainment to learn how the gambling and hotel giant markets itself […]


El Nuevo Constructor closes

El Nuevo Constructor, a Spanish-language monthly magazine with a circulation of 36,000 is folding. After eleven years, publisher Editorial Latin Press decided to pull the plug. The publication’s website says that the main reason for the closing are “the many difficulties facing the construction industry in the United States today.” Before Editorial Latin Press, El […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.