Changing places LatAm: David Hoover, Fred Medina, Eddy Ruiz, Jim Bilefield…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Fred Medina - BBC Worldwide ::: Eddy Ruiz - A + E Networks::: David Hoover - Medula Network

David Hoover is Medula Network's new Senior Director for the U.S. Hispanic and Latin American markets. Hoover is s in charge of online media planning and buying and the development, presentation, execution, management, analysis and optimization of online marketing/advertising campaigns. Until recently Hoover worked at Miami based ad placement firm US Media Consulting.

Fred-MedinaBBC Worldwide announced Fred Medina as its new Executive Vice-President (EVP) for Latin America with effect from 12 September.

In this newly-created BBC Worldwide role, Medina will be responsible for BBC Worldwide’s strategic development in Latin America and in the US Hispanic market, delivering new brands, products and services initiatives to drive future revenue growth across the region. He will be based in Miami and will report to Jana Bennett, President, Worldwide Networks.

The new role reflects BBC Worldwide’s stated strategic aim of driving international revenue growth and an increased focus on regional opportunities, and will see similar roles created for Europe, Middle East and Africa (EMEA), and for Asia, in addition to existing positions for North America and for Australia and New Zealand.

eddy.ruizA+E Networks Latin America has promoted Eddy Ruiz to President and General Manager of A+E Networks Latin America. Ruiz will be in charge of the brands A&E, History and Bio, and will be responsible for the new brands and the expansion in Brazil.

Ruiz has previously worked for HBO Latin America, the Weather Channel International and Gems Televisión.



james.billfredCondé Nast International has led a $20m investment round in Farfetch, an e-commerce marketplace for independent fashion boutiques. As part of the investment, Condé Nast International Digital president James Bilefield will join the Farfetch board.

The Farfetch website currently has 4.3 million visits per month. The company has $129m annual sales with a current growth rate of more than 145%. Farfetch has offices in London, Portugal, Los Angeles and Brazil and operates in more than 140 countries.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

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