Archive for 03/11/2013

Sales Leads LatAm: Halls, Chrome, HSBC…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Halls – Chile ::: Chrome – Global ::: HSBC – Global ::: Tampax – Global ::: Honest Tea – Global Halls – Chile Brandigital is the new digital […]


Sales Leads: Ford Fusion 2013, Heineken, Western Union, Kia…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Fusion 2013 Ford’s new model Fusion 2013 is sponsoring a new app for the  iPad  introduced by Televisa’s Vanidades Magazine. The campaign also has print and digital media components. Fusion […]


From Mexico to Dallas: Felix Palau on why Tecate selects iNSPIRE! to reach second-gen Hispanics

Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics.  iNSPIRE!’s responsibilities will include supporting billboard, radio and digital campaigns in key brand markets. Based on the success of Tecate’s Spanish-language creative among U.S. Spanish-speaking consumers, Olabuenaga Chemistri will remain the agency of record for all Spanish-language communications for the […]


Utah: Okespañol closes print edition

Utah’s Deseret News is closing the print edition of Okespañol, Portada has learned. Okespañol had not been profitable for three years and its publication will stop in mid-March. The digital edition Okespañol will continue to be published. Six employees, including Advertising Director Erik Patterson have been laid off.  Before being rebranded to Okespañol two years ago the twice […]


2013 Latam Advertising and Media Summit Theme revealed!

“Getting Ready for the Big Game” That is the theme of this year’s Latin American Advertising and Media Summit. With the 2014 Soccer World Cup and 2016 Olympics taking place in Brazil, the theme reflects marketers’ opportunity of using sports content as a key connector to Latin American audiences. Portada’s Latin American Advertising and Media […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.