Archive for 03/04/2013

Veja Publisher Claudio Ferreira to speak at Latam Summit

Claudio Ferreira, publisher of Grupo Abril’s Veja Magazine, just has been added to an already impressive roster of speakers at Portada’s upcoming Latam Advertising and Media Summit  in Miami’s InterContinental Hotel on June 4-5, 2013. Owned by Grupo Abril, Veja is the leading weekly publication in the country, and one of the most influential digital and print media outlets in Brazillian media. With […]


Cesanemedia opens Miami office

Cesanamedia, a Milano Italy headquartered international media representative network, is opening an office in Miami to target the Latin American and U.S. markets. Including the new Miami unit, Cesanemedia has 9 branches around the world including Italy, Brazil, China, United Arab Emirates, USA (New York), France and Switzerland. The company focuses on four main business units; […]


Sales Leads: Njoy, Miami Marlins, Los Angeles Mayoral Candidates

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Njoy Electronic cigarette marketer Njoy has selected Horizon Media for media and  planning duties after a review, the client confirmed to Mediapost. The scope of work includes traditional, […]


Changing Places: Tim Mahoney, Jose Espinoza, Mehul Nagrani …

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jose Espinoza is joining Mercury Mambo, a Hispanic shopper marketing and experiential agency headquartered in Austin, Texas.  Espinoza joins Mercury Mambo as VP of Strategy and Business Development and will contribute his strategic experience and insights to new […]


Olivia Maloney joins Google

Olivia Maloney has joined Google as Partner, Business Solutions, Portada has learned. Maloney, a former Batanga Media and AOL Latino executive, took to LinkedIn to list her new job at Google, where she started in February 2013. Maloney was out of the Hispanic media circuit for over a year. Upon leaving her post at language-learning company Voxy […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.