Spanish News Agency EFE and RTVE Sign Agreement to Consolidate in Latin America

efeSpanish public broadcaster RTVE and Agencia Efe, Spain's international news agency, agreed to consolidate operations in several locations abroad. Efe President Jose Antonio Vera and RTVE chief Leopoldo Gonzalez Echenique met in Madrid to sign the pact.

Efe will accommodate RTVE personnel at the news agency's bureaus in Mexico City, Bogota and Moscow as well as in Rio de Janeiro, if the broadcaster decides to station a correspondent in the Brazilian city next year. The plan also calls for journalists at Efe bureaus in locations where RTVE is not represented to provide reporting for the broadcaster.

That arrangement will be tried first in Buenos Aires and, if all goes well, is to be extended to Havana, Tokyo, New Delhi and other foreign capitals where RTVE does not have a presence.

Efe is the world's No. 4 news agency and the largest Spanish-language service, with more than 3,000 professionals working in 120 countries.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).