Archive for 02/25/2013

Mobile Ad Network StartMeApp Announces Beta Launch of Global Ad-Serving Platform

StartMeAp, Latin America’s mobile ad network, announced today in Barcelona at the Mobile World Congress 2013, the Beta launch of its new world-class mobile advertising platform. According to the company StarMeApp is shifting its focus of mobile ad buying onto a value-based criteria “leveraging advanced mobile traffic-targeting and a unique real-time-bidding (RTB) algorithm to provide advertisers […]


Silkworth new Leader at Tapestry, Gonzales promoted at Starcom

Tapestry, a division of SMG Multicultural, announced that Lia Silkworth, will take on full leadership responsibilities as Executive Vice President and Managing Director. (Read our recent interview with Silkworth). In this new role, Silkworth will provide strategic vision as well as business management to the largest multicultural media unit in the US. Silkworth, known for her negotiation […]


Sales Leads: T-Mobile, Remax, Boeringer Ingelheim, Northgate Gonzalez, Post Foods, Million Hearts, California Milk Processor Board

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. T-Mobile U.S. number-four operator T-Mobile USA launched the GoSmart prepaid mobile brand  nationwide.  The launch signals a new  entrant into the nationwide prepaid space.  The Hispanic population is […]


Changing Places: Soledad O’Brien, David Burke, Florencia Serra, María Chaparro, Christine Maggiore-Escribano…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Florencia Serra joins Alcance Media Group as an Account Executive. A graduate of Indiana University where she earned a Bachelor’s degree in Journalism with a concentration in International Studies. A passionate communicator, Flor previously worked in the communication department of the Rocky […]


New Portada Media Buzz Barometer: Univision, Telemundo and Azteca America lead

In December we introduced the Portada Buzz Barometer for Advertisers. Today we are introducing the Portada Media Buzz Barometer. While there should be more than  “buzz”, “buzz generation” can be very important for marketing and PR strategies. In this first release of our monthly analysis,  Univision, Telemundo, Azteca America, ImpreMedia and EZ Target belong to the media companies with the most positive […]


Conde Nast’s Glam Belleza Latina launches next week; focuses on beauty

Glam Belleza Latina, the quarterly spinoff of Conde Nast’s Glamour, will hit newsstands on March 5, the New York Post reports. Jennifer Lopez will grace the new magazine’s cover. The interview with Jennifer Lopez was conducted by Glam Belleza Latina’s editor, Veronica Chambers.   Conde Nast announced late last year that it will be poly-bagging with its April issue a new supplement, […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.