Conde Nast’s Glam Belleza Latina launches next week; focuses on beauty

Glam Belleza Latina, the quarterly spinoff of Conde Nast's Glamour, will hit newsstands on March 5, the New York Post reports. Jennifer Lopez will grace the new magazine's cover. The interview with Jennifer Lopez was conducted by Glam Belleza Latina's editor, Veronica Chambers.

Jennifer Lopez will grace the magazine's cover

 

Hispanic MagazinesConde Nast announced late last year that it will be poly-bagging with its April issue a new supplement, the digest-size Glam Belleza Latina with a quarterly frequency and  a rate base of 250,000. The magazine is aimed at its self-described Latina subscribers. Glamour Editor-in-Chief Cindi Leive said the Hispanic version “will be narrowly focused on the beauty market. We are not trying to be a general-interest magazine.”

Pocket Size

Unlike big sister Glamour, the Hispanic-centered version will be a trim size measuring 6-3/4 inches by 9-1/8 inches — the same size as Teen Vogue in the US and the overseas versions of Glamour. The magazine will be written in Spanglish, a combination of (mostly)  English and Spanish.

Conde Nast rival Hearst last year introduced Cosmopolitan for Latinas,  also predominantly written in English. It is  expected to increase frequency this year from three to four. Cosmopolitan for Latinas has the standard magazine size.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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