T-Mobile introduces Prepaid Mobile Brand Nationwide

U.S. number-four operator T-Mobile USA launched the GoSmart prepaid mobile brand  nationwide.  The launch signals a new entrant into the nationwide prepaid space.  The Hispanic population is an important customer in the prepaid space.  The GoSmart offering is now available at more than 3,000 wireless reseller stores around the country.   T-Mobile has been trialing the service since December and has signed up "tens of thousands" of customers. "It's beat our projections pretty handily," Doug Chartier, senior vice president of marketing for GoSmart, told Reuters.

Metro PCS merger

Mobile phonesThis is one of the first major initiatives of  T-Mobile after it announced its plans to merge with regional player  Metro PCS last year. The merger has still to be approved by U.S. regulators. T-Mobile  is a top 15 Hispanic market  advertiser. In 2011 it invested US$ 71.3 million in Hispanic network TV advertising. Conill is T-Mobile's Hispanic Advertising Agency. 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.