Sales Leads: Volvo Mexico, Honda Argentina, Cementos Fortaleza…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Volvo - Mexico ::: Honda - Argentina ::: Cementos Fortaleza - Mexico

  • Volvo :: Mexico

Volvo Auto de México has merged its marketing and sales departments. The new unit will be leaded by Leopoldo Vaca.  Vaca has previously worked in the company as Operations and Sales Director. In Mexico, Soho Square is Volvo´s media agency and Méndez Group is in charge of Volvo´s public relations in the country.

 

 

 

  • Honda :: Argentina

Argentinean agency WTF produced two new campaigns for Honda Motor de Argentina. The campaign promotes Honda´s Argentinean brands NX4 Falcon and XR250 Tornado. The new spot will be aired on the country on TV and pay TV.

 

 

 

  • Cementos Fortaleza :: Mexico

Mexican agency Ideograma launched Cementos Fortaleza´s first advertising campaign. Cementos Fortaleza is the new Carlos Slim´s company. From February to June 2013 the campaign will be featured on TV, radio and press in a 48% of the budget. The rest will be invest in outdoor adverstising.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.