Changing Places: Leopoldo Vaca, Helen Boaden, Ken Detlet

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Leopoldo Vaca - Volvo Auto Mexico ::: Helen Boaden - BBC Radio ::: Ken Detlet - AP.

Volvo Auto de México has merged its marketing and sales departments. The new unit will be leaded by Leopoldo Vaca.  Vaca has previously worked in the company as Operations and Sales Director. In Mexico, Soho Square is Volvo´s media agency and Méndez Group is in charge of Volvo´s public relations in the country.

The BBC’s head of news was today moved to a new job following criticism of her role in handling the Jimmy Savile scandal. Helen Boaden was appointed director of radio by incoming director-general Tony Hall, who also announced that former Labour cabinet minister James Purnell will join his senior management team.

 

 

 

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales. Detlet will be in charge of  AP Mobile app, sports microsites and the YouTube channel. Also, he will be in charge of developing a program and team to work directly with advertisers on custom opportunities.

 

 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).