Changing Places: Leopoldo Vaca, Helen Boaden, Ken Detlet

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Leopoldo Vaca - Volvo Auto Mexico ::: Helen Boaden - BBC Radio ::: Ken Detlet - AP.

Volvo Auto de México has merged its marketing and sales departments. The new unit will be leaded by Leopoldo Vaca.  Vaca has previously worked in the company as Operations and Sales Director. In Mexico, Soho Square is Volvo´s media agency and Méndez Group is in charge of Volvo´s public relations in the country.

The BBC’s head of news was today moved to a new job following criticism of her role in handling the Jimmy Savile scandal. Helen Boaden was appointed director of radio by incoming director-general Tony Hall, who also announced that former Labour cabinet minister James Purnell will join his senior management team.

 

 

 

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales. Detlet will be in charge of  AP Mobile app, sports microsites and the YouTube channel. Also, he will be in charge of developing a program and team to work directly with advertisers on custom opportunities.

 

 


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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