Batanga Media is acquiring Bolsa de Mulher, a women’s online destination in Brazil and a portfolio company of Ideiasnet. According to the agreement, Ideiasnet will also obtain a 7% participation in Batanga Media. Ideiasnet, a publicly quoted venture capital firm operating in Brazil since 1999, will become a shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.
Bolsa de Mulher is a leading women’s online destination in Brazil catering to the needs of women through content areas and online communities focused on Beauty, Diet and Fitness, News and Gossip, Astrology . Bolsa de Mulher has 11 properties, which together account for 9.5 million unique visitors per month and more than 30 Mm pageviews per month, representing approximately 30% of all women online in the country.
Brazilian expansion
Through the Bolsa de Mulher acquisition, Batanga Media adds a property in the all-important Brazilian market. The only Latin American market it did not have a strong presence yet. Bolsa de Mulher joins Batanga Media’s portfolio of websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States and Latin America. Batanga owns and operates properties in music, entertainment and women’s lifestyle. Batanga Media, has in the last few years expanded its reach throughout Latin America to include operations in Mexico, Colombia, Chile, Venezuela Argentina and now Brazil. Acquisitions have included I-Network and Adfunky as well as more recently Uruguayan lifestyle publisher Crovat.
