Lopez Negrete affiliated Sports Marketing Company PSP is introduced

Professional Sports Partners (PSP), a newly formed sports marketing company, opened its doors with the goal of maximizing brands’ status and clients’ investment by utilizing the enthusiasm, excitement and energy associated with sports and their loyal fan bases. The new sports-oriented agency will bring top-notch talent to the court following the ignition of a partnership with between Jason Kohl and Cathy and Alex López Negrete of Lopez Negrete Communications.

PSP and Lopez Negrete Communications will work hand-in-hand to deliver best-in-class marketing solutions. Jason Kohll, Professional Sports Partners CEO, was  most recently, VP  of Corporate Development for the Houston Rockets where, among other major contributions, he managed key marketing relationships throughout Asia during Yao Ming’s career. Prior to joining the Houston Rockets, Kohll worked with the St. Louis Cardinals focusing on business development. He has created and executed successful partnerships with brands including Red Bull, BBVA Compass Bank, Continental Airlines, Cricket Wireless, and McDonald’s.

Professional Sports Partners joins the group of companies affiliated with Lopez Negrete Communications, which include ZapBoomBang, a state-of-the-art audio and video production and post-production facility; Tippit & Moo, a creative ad agency geared to be fast, flexible and equipped to reach consumers in English and Spanish; Lightning Strikes Entertainment, specializing in content development, reality TV and product placement; and Lopez Negrete Communications West, with close ties to the sports and entertainment industries.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.