Vidal wins Cablevision Account

The Vidal Partnership has won the Cablevision media planning and buying account, Portada has learned.
Cablevision Systems Corporation is the eight largest cable television company  in the U.S. with systems serving areas surrounding New York City. Most of its customers reside in New York, New Jersey, Connecticut and parts of Pennsylvannia. Cablevision also offers high-speed Internet  connections (Optimum Online), as well as digital cable Optimum TV (Optimum TV) and VoiP (Optimum Voice) phone service. According to Kantar, Cablevision Systems spent nearly $110 million on U.S. measured media in 2011, and the bulk of it was devoted to the Optimum brand.

Cablevision media planning and buying duties were until recently the responsibility of  New York City based Globalworks. For The Vidal Partnership, the Cablevision account win is a relief after the agency had several account losses over the last year, including the Heineken account last December.  Two veteran executives Alberto Ferrer and Gustavo Carvajal, recently left their posts at TVP.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.