Archive for 02/04/2013

Lucio Grimaldi promoted to VP Latin America at Publicitas

Lucio Grimaldi has been promoted to the position of Vice President – Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin America. In his role as VP – Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin […]


Sales Leads: Sears, 7-Eleven, Cablevision, Sharp, MARCA…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Sears Sears is reviewing its media business.The company spent  spent US $677 million on measured media.”As a matter of good business, Sears Holdings is reviewing and benchmarking other […]


Vidal wins Cablevision Account

The Vidal Partnership has won the Cablevision media planning and buying account, Portada has learned. Cablevision Systems Corporation is the eight largest cable television company  in the U.S. with systems serving areas surrounding New York City. Most of its customers reside in New York, New Jersey, Connecticut and parts of Pennsylvannia. Cablevision also offers high-speed […]


California: Hispanics will be the majority in 2014

California’s Hispanic population will equal that of whites this year before becoming the state’s largest demographic group in 2014 for the first time since statehood in 1850, according to a report by the California Department of Finance released last Thursday. The growth of the Hispanic population is also likely to propel the Californian Hispanic advertising and […]


Changing Places: Jose Manuel Montenegro, Andrea Slodowicz, Nelson Montes, Lucio Grimaldi…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jose Manuel Montenegro was recently appointed VP, Global Media Director at Sharp Communications. Montenegro until recently worked as Media Director at The Vidal Partnership and before that at digital agency Sensis. Andrea Slodowicz has joined  Coconut Grove based […]


Gawker CEO Nick Denton to speak at Portada’s Latam Summit, Miami June 4-5

Exciting news about Portada’s Latin American Advertising and Media  Summit:  Internet Entrepreneur Nick Denton, CEO and founder of Gawker Media, just confirmed his participation at the Summit, which this year will take place in Miami’s Intercontinental Hotel June on  4-5. Gawker Media,  which comprehends nine websites the most popular of which is Gizmodo with 6 million uniques a month, is […]


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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.