Archive for 02/01/2013

NATPE: Latin American TV and Spanish-language Content shine

From old-fashioned telenovelas to action-packed series and reality shows featuring bikini-clad reporters, Spanish-language producers, broadcast and cable networks gathered this year at the Fontainbleau Hotel in Miami Beach to pitch their content at the annual National Association of Television Program Executives (NATPE) convention, which this year turned 50. A review of the different deals that […]


Sounding Off: Inge Van Eetveldt “Avoiding Marketing Metrics Tunnel Vision”

Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising that agencies have become well, a little obsessed with metrics. When it comes to email marketing open and click through rates […]


NATPE: Latin American TV and Spanish-language Content shine

From old-fashioned telenovelas to action-packed series and reality shows featuring bikini-clad reporters, Spanish-language producers, broadcast and cable networks gathered this year at the Fontainbleau Hotel in Miami Beach to pitch their content at the annual National Association of Television Program Executives (NATPE) convention, which this year turned 50. A review of the different deals that […]


Sounding Off: Inge Van Eetveldt: “Avoiding Marketing Metrics Tunnel Vision”

Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising that agencies have become well, a little obsessed with metrics. When it comes to email marketing open and click through rates […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.