Archive for 01/28/2013

MagnaGlobal expands Latam presence

IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is  the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels. A team of experts in the areas of negotiation, investment and market intelligence has been assembled. Team members are  based in Argentina, Chile, Colombia and Mexico […]


Digital Advertising: Ad-Tech and Data Providers enter Latin American Market

Traditionally online advertising intermediation in the U.S. Hispanic and Latin American markets has been done through Online Ad Networks. Lately, mostly U.S. headquartered more sophisticated players like Digilant or Turn, have entered the space. Their main emphasis lies in the implementation of digital advertising campaigns based on the analysis of (real time) data. Exciting times […]


El Especialito secures Don Omar Column

Hispanic newspaper “El Especialito” has secured Puerto Rican reggaeton singer and actor Don Omar as a columnist. Don Omar’s column is called “Solo para Urbanos” and will reach high density Hispanic areas  in New York, New Jersey and Miami, FL. The column will be published weekly and is  introduced in this week’s edition.”El Especialito”, is published by […]


Sales Leads: Puerto Vallarta, Payless Shoesource, Tampico, LA Dodgers, Ch. White Sox

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. […]


Changing Places: Andres Valdes, Alberto Ferrer, Oscar Walker, Gustavo Carbajal, Peter Kern…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Two veteran executives at  The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their  posts at the New York City-based agency, Portada  has learned. La Voz de Houston (published by the The Houston Chronicle, Hearst)  is expanding its sales team. […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.