Sales Leads: Puerto Vallarta, Payless Shoesource, Tampico, LA Dodgers, Ch. White Sox

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

    • Puerto Vallarta

Puerto VallartaVRTC was selected as the agency of record for Puerto Vallarta in the United States.  Puerto Vallarta is a Mexican resort town located on the pacific Coast in the state of Jalisco. VRTC  is a Houston, TX, headquartered agency which also has offices in Los Angeles, CA, and Mexico City.

 

 

 

  • Los Angeles Dodgers

The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team's advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen. "We're thrilled to be associated with one of the world's most iconic sports franchises," states Aaron Walton, co-founder of WI. "The Dodgers are essential to the lifeblood of Los Angeles, and we look forward to working with Lon Rosen and his colleagues in what is truly an exciting new era at Chavez Ravine."About Walton Isaacson.  

  • Chicago White Sox

  The Chicago White Sox tapped PACO to provide Latino strategic planning, ideation, and public relations services. PACO will serve as the Latino public relations agency of record for the Chicago White Sox. The overarching goal is to create relevance and brand affinity between the Chicago White Sox and the Latino fan base.

  • Tampico

Tampico Beverages Inc. wants to break into the carbonated drink industry, a  move the company hopes will ultimately pave the way to expanding into different  product categories. Tampico is best-known for selling refrigerated juice  products heavily favored by Hispanic consumers around the world, but it wants to  be much more, said Scott Miller, Tampico's chief executive officer. The company will test several flavors of carbonated soft  drinks in Chicago and Texas in the second quarter as it tries to steal market  share from Jarritos, the top-selling carbonated soft drink among Hispanics in  the U.S. Tampico will launch its first national advertising campaign in the form of  television spots and billboards this spring to help strengthen brand awareness  as it looks to build out its product portfolio. Previous marketing efforts have  been more grass roots, such as ”banners at festivals or parades,” Mr. Miller  said. "We want to get the message out that we are a national brand," Mr. Miller  said. Once that is accomplished, Tampico will embark on a global advertising  program that would include its core markets of Guatemala, Haiti, Mexico, Brazil  and Africa.

 

  • Payless Shoesource

Payless ShoeSourcePayless Shoe Source assigned AOR responsibilities to Miami based MARCA for the Hispanic & Latin American markets, Adweek reports. Media planning and buying were not part of the review and those responsibilities remain at Publicis Groupe’s Optimedia.

 

 

 

 

NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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