Shine America Launches New Spanish Division – New Offices in Colombia and US

Cristina Palacio

Shine America the producer and distributor television and digital content has launched a new Spanish language division, with new offices in Colombia and Miami (US). The new division of Shine America will produce and distribute original Spanish-language content to the U.S. and Latin American marketplaces.

Last fall, Shine America developed its first Spanish-language series "Minuto Para Ganar" ("Minute to Win It") for MundoFox.

Veteran Colombian TV producer and executive Cristina Palacio has been named President, Shine Hispanic & Latin America. Palacio, who reports to Ross, will oversee new Shine America offices in both Miami, Fla., and Bogota, Colombia, with programming distributed through Shine International.

With Shine Hispanic & Latin America we are looking to further develop and distribute both scripted and unscripted programming to the rapidly growing Spanish-language marketplace, says Shine America CEO Rich Ross.

In 2008, Palacio first launched BE-TV in Bogota, quickly turning it into a bustling Latin American TV production company. Palacio oversaw the development and distribution of numerous BE-TV hit series including "Los Infiltrados," "El Cartel de los Sapos 2," "La Isla," "Las Muñecas de la Mafia" and "Minuto Para Ganar."

She got started in the industry producing telenovelas, serving as a writer, director and executive producer on a variety of Latin American scripted series. Early in her career, Palacio also entered into unscripted programming, producing Spanish-language versions of such series as "Popstars," "Family Feud," and "Who Wants to Be a Millionaire." Born in Bogota, Colombia, Palacio earned a B.A. in Social Communications from Pontificia Universidad Javeriana and an MA in Media Studies from The New School for Social Research in New York City. Palacio will be based out of Shine's new Miami office.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


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