Venezuela´s Nelson Mezerhane buys Diario las Americas, El Nacional to manage editorial

Miami´s El Diario de las Americas has been acquired by an investor group led by Nelson Mezerhane, a  Venezuelan business man and former owner of Venezuelan news broadcast network Globovision. Interestingly, after last year Argentina´s La Nacion acquired ImpreMedia it´s now Venezuela´s El Nacional which is acquiring a U.S. based Hispanic newspaper, albeit as a minority investor.  El Nacional will take over the editorial management of Diario las Americas.

The objective is to be South Florida´s main newspaper.

Manuel Aguilera, former editor at El Mundo Americas, and until recently at Univision will be Diario Las Americas´Editorial Director.  "The goal is to become the main newspaper in South Florida", Aguilera tells Portada.Aguilera adds that the "new management is preparing a newspaper and website redesign." Newspaper design firm Cases i Asociats has been hired to help with the redesign.  The newsroom is relocating to 888 Brickell in downtown Miami  from its current location on NW39th Street.

South Florida´s Hispanic population

South Florida is a market strongly dominated by the Hispanic Newspaperspopulation.  Most of these Hispanics are higher purchasing power immigrants from Cuba, Venezuela and other Latin American countries. Over the last decade the Venezuelan population has grown as many Venezuelans, who oppose Venezuela´s president Hugo Chavez, have established a presence in South Florida


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


RANKING: ESPN Leads and MSN Grows Among Sports Sites Visited by Hispanics

RANKING: ESPN Leads and MSN Grows Among Sports Sites Visited by Hispanics

What are the most popular sports websites among Hispanic users that are U.S. residents? What impact did the Olympic Games have on their consumption of sports content? The answers to these questions and more, according to comScore's June 2015 and June 2016 rankings.

HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.