Portada expects Latin American Panregional Advertising to grow from an aggregate volume of $340 million in 2011 to $466 million in 2016 at an annual compounded growth rate (CAGR) of 6.4%.
| 2009 | 2010 | 2011 | 2012e | 2013e | 2014e | 2015e | 2016e | |
|---|---|---|---|---|---|---|---|---|
| US $ Mill | 275.44 | 307.75 | 340.72 | 355.55 | 375.43 | 399.43 | 428.97 | 466.05 |
| Growth y/y | 1.52% | 11.73% | 10.71% | 4.35% | 5.59% | 6.39% | 7.40% | 8.64% |
According to the just published 2013 Panregional Advertising and Media Report, main growth drivers will be the establishment of digital media (including mobile, online video and social media) as a major panregional advertising media type, as well as the overall growth of Latin American advertising. Regarding the different ad-categories, growth will be propelled by above average growth of the IT-Electronics, Tourism and Luxury Goods and Services Categories.
The 20+ pages report is the main source of research about the Panregional Advertising and Media Market. Detaile analysis and data includes:
- Development of the geographical locations (decision making points) for panregional media buying
- Impact of the Regulatory and Tax Framework on Panregional Media Buying
- 2012-2016 Growth Forecast for different Ad-Categories and in-depth analysis
- 2012-2016 Growth Forecast for different Media Types an in-depth analysis
- Digital Media: Explanation of the Growth of different Digital Media Types (including Online Video, Mobile)
- … and much more.
Purchase the report independently or as a part of your Portada Premium Content Subscription Options (There is a special 25% discount until January 31) Choose your preferred Subscription Option and learn about the different benefits. Once you have chosen your preferred option,e-mail our Online Sales Manager Nicolas Miranda [email protected] or call him at -1-800-397-5322. Nicolas will provide a landing page and the Discount Coupon Code so that you can benefit from the 25% Discount.
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