2013 Panregional Advertising to grow to US$ 466 million by 2016 (NEW PORTADA REPORT)

Portada expects Latin American Panregional Advertising to grow from an aggregate volume of $340 million in 2011 to $466 million in 2016 at an annual compounded growth rate (CAGR) of 6.4%.

2009 2010 2011 2012e 2013e 2014e 2015e 2016e
US $ Mill 275.44 307.75


355.55 375.43 399.43 428.97 466.05
Growth y/y 1.52% 11.73% 10.71% 4.35% 5.59% 6.39% 7.40% 8.64%


According to the just published 2013 Panregional Advertising and Media Report, main growth drivers will be the establishment of digital media (including mobile, online video and social media) as a major panregional advertising media type, as well as the overall growth of Latin American advertising. Regarding the different ad-categories, growth will be propelled by above average growth of the IT-Electronics, Tourism and Luxury Goods and Services Categories.
The 20+ pages report is the main source of research about the Panregional Advertising and Media Market. Detaile analysis and data includes:

    • Development of the geographical locations (decision making points) for panregional media buying
    • Impact of the Regulatory and Tax Framework on Panregional Media Buying
    • 2012-2016 Growth Forecast for different Ad-Categories and in-depth analysis
    • 2012-2016 Growth Forecast for different Media Types an in-depth analysis
    • Digital Media: Explanation of the Growth of different Digital Media Types (including Online Video, Mobile)
    • ... and much more.

Purchase the report independently or as a part of your Portada Premium Content Subscription Options (There is a special 25% discount until January 31) Choose your preferred Subscription Option and learn about the different benefits. Once you have chosen your preferred option,e-mail our Online Sales Manager Nicolas Miranda Nicolas@portada-online.com or call him at -1-800-397-5322. Nicolas will provide a landing page and the Discount Coupon Code so that you can benefit from the 25% Discount.


Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.