Changing Places: Veronica Villalpando, Hernan Rozemberg, Marcela Romero, Tom Cullin, Aldo Quevedo, Patrick Robson

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Digital agency Profero has hired Veronica Villalpando (photo) as Group Account Director for Profero New York. Veronica will work on TRESemmé, Vonage, and Macy's. Prior to joining Profero, she was the Global Account Director at Ogilvy & Mather working on Dove, and on L'Oreal Skin Care at McCann Erickson. Before working at those networks, she worked at The Vidal Partnership managing Spring's multicultural initiatives, ATL and digital. VoxProfero also hired Account Executive, Cuauhtemoc Sandoval who hails from R/GA, and Eleni Kostakis joined the Vox Profero public relations team as Account Coordinator.

Tom Cullinan has been named president and publisher of The Fresno Bee, The McClatchy Co. announced.Cullinan, a 28-year employee of The Bee and vice president of circulation since 2000, had been serving as interim publisher of the paper since November after former publisher William H. Fleet left. Cullinan welcomed the

Aldo Quevedo is a new principal and creative director at Richards/Lerma. Quevedo left Hispanic agency Dieste in November last year.

Fox News announced a new addition to the staff of Fox News LatinoHernán Rozemberg, a former freelance reporter for the Associated Press and  former senior correspondent for NPR, was named the news site's Senior  Editor. Rozemberg, who was born in Argentina and is a native Spanish speaker, has  worked in the field journalism for over 15 years. He served as a Bureau Chief  and senior correspondent for NPR's "Fronteras: The Changing America Desk," where  he covered issues of immigration and border security. Rozemberg's latest story  for the news.According to a statement released by Fox News Latino, Rozemberg also worked  as a freelance journalist at the Associated Press based in San Antonio, Texas  and has reported on immigration for the San Antonio Express-News and the Arizona  Republic

Digilant™, a consolidated media-buying platform, announced three key executive promotions to continue to lead the company in its strategic rebranding, innovative product introduction, and rapid company growth. Patrick Robson was promoted to senior vice president sales for the United States. Ken Berquist was named chief revenue officer of Digilant global, and Daniel Davies was appointed vice president of advertising operations. Former vice president of the West and a member of the Digilant team since 2010, Patrick Robson now will be responsible for sales strategy and planning for the U.S. in his new position as senior vice president of sales.As Digilant's global chief revenue officer, Ken Berquist will focus on revenue generating activities including new market development, strategic partnerships and custom integrations with Digilant's tier one clients.

Pablo Pozo, until recently Marketing Director at IAB Mexico is joining Mexican digital Agency Lunave.

Marcela Romero, Americas Regional Marketing Director at Efe America in Miami is leaving her position as she is moving to Colombia. Itzel Hernandez in Efe's Mexico's will be taking over Romero's duties.

Editorial Staff @portada_online

Portada Staff


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.