Changing Places: Oswald Mendez (Mundo Fox), Sergio Guarin (Alcance), Sara Galante (Alcance), Tony D’Andrea (Paco Ideation), Jose Santiago (Brite Media Group)

People change positions, get promoted or move to other companies. Portada is  here to tell you about it

Oswald Mendez Executive VP and CMO MundoFoxOswald Mendez is the new Executive Vice President and Chief Marketing Officer for MundoFox, the new U.S. Spanish-language broadcast network from FOX International Channels (FIC) and RCN Television of Colombia. Mr. Mendez will be responsible for all areas of marketing, including customer experience, advertising, promotion, web and electronic services and corporate social responsibility programs. Mendez has served in an internal strategic consulting role throughout the network’s launch period.  Mendez most recently served as Senior Vice President, Lifestyle Entertainment for FIC, overseeing the development and marketing of lifestyle entertainment for Utilisima, FIC’s lifestyle channel geared toward women in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011. Prior to joining FIC, he launched Collective Transformation, a firm focused on developing innovative solutions for media companies, advertising agencies and marketers coping with the new, more challenging environment  of the multicultural mindset in the United States. He also served as Managing Partner, Director of Integrated Communications at The Vidal Partnership (TVP) for eight years.

Tony D'Andrea, until recently Planning Director at the San Jose Group, is now working at PACO Ideation a multicultural boutique agency based in Chicago. D'Andrea's new position at PACO Ideation is Planning Director.

Steven Swartz

Steven Swartz, president Hearst Corporation

Steve Swartz is the new president of  Hearst Corp.  Swartz has  been working for Hearst since launching business magazine   SmartMoney  in 1992.  In March 2011, Hearst CEO Frank   Bennack promoted him to corporate chief operating officer from Hearst  Newspapers president, and this past July he was elected to the 13-member Hearst  Corp. Family Trust.

Sara Galante
has joined Alcance Media Group as an Account Executive. Galante comes to Alcance from Indiana having graduated with a BA in Communications and Spanish from Indiana University.

Sergio Guarin has also joined the Alcance Media Group team leading their Marketing Efforts. A native of Bogota, Colombia Guarin joins Alcance’s San Francisco offices from Portland, OR where he worked as a freelance communications strategist and translator for companies including Vice Media Iberia and Free World United.

Jose Santiago recently joined Brite Media Group, as a National Account Executive.  Brite Media Group is a leading specialty out-of-home advertising company focused on one-to- one and hand-to-hand marketing, reaching people when they are on the go and most likely to make purchase decisions. Earlier in his career Santiago worked at the New York Daily News and Cuatro Media.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.