Changing Places: Oswald Mendez (Mundo Fox), Sergio Guarin (Alcance), Sara Galante (Alcance), Tony D’Andrea (Paco Ideation), Jose Santiago (Brite Media Group)
People change positions, get promoted or move to other companies. Portada is here to tell you about it
Oswald Mendez is the new Executive Vice President and Chief Marketing Officer for MundoFox, the new U.S. Spanish-language broadcast network from FOX International Channels (FIC) and RCN Television of Colombia. Mr. Mendez will be responsible for all areas of marketing, including customer experience, advertising, promotion, web and electronic services and corporate social responsibility programs. Mendez has served in an internal strategic consulting role throughout the network’s launch period. Mendez most recently served as Senior Vice President, Lifestyle Entertainment for FIC, overseeing the development and marketing of lifestyle entertainment for Utilisima, FIC’s lifestyle channel geared toward women in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011. Prior to joining FIC, he launched Collective Transformation, a firm focused on developing innovative solutions for media companies, advertising agencies and marketers coping with the new, more challenging environment of the multicultural mindset in the United States. He also served as Managing Partner, Director of Integrated Communications at The Vidal Partnership (TVP) for eight years.
Tony D'Andrea, until recently Planning Director at the San Jose Group, is now working at PACO Ideation a multicultural boutique agency based in Chicago. D'Andrea's new position at PACO Ideation is Planning Director.
Steve Swartz is the new president of Hearst Corp. Swartz has been working for Hearst since launching business magazine SmartMoney in 1992. In March 2011, Hearst CEO Frank Bennack promoted him to corporate chief operating officer from Hearst Newspapers president, and this past July he was elected to the 13-member Hearst Corp. Family Trust.
Sara Galante has joined Alcance Media Group as an Account Executive. Galante comes to Alcance from Indiana having graduated with a BA in Communications and Spanish from Indiana University.
Jose Santiago recently joined Brite Media Group, as a National Account Executive. Brite Media Group is a leading specialty out-of-home advertising company focused on one-to- one and hand-to-hand marketing, reaching people when they are on the go and most likely to make purchase decisions. Earlier in his career Santiago worked at the New York Daily News and Cuatro Media.