Sales Leads: Dunkin Donuts, Starbucks, Xoom-BanCoppel

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Dunkin Donuts, Starbucks, Xoom-BanCoppel

  • • Dunkin Donuts

    Dunkin' Donuts continued its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of Latin music's big night. Dunkin' Donuts was the exclusive coffee provider of "Noche de Estrellas," the invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on Nov. 15. "We are proud to continue our sponsorship of Universal Music Latin Entertainment's exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment," said John Costello, chief global marketing and innovation officer at Dunkin' Brands.
  • • Starbucks

    Starbucks has paid $620m in cash to buy Teavana, which it will add to the Tazo tea brand it already owns. The Seattle-based coffee chains plans to expand the Teavana brand beyond the shopping mall with standalone shops, adding tea bars to its portfolio. Starbucks opened its first Tazo tea shop earlier this year, where customers can buy specialty drinks and blend loose leaf teas with the help of employees. It is thought that Starbucks is now planning similar type shops for Teavana, which will include the opening of overseas outlets. According to Starbucks, the global tea market is now valued at $40bn. Starbucks has recently also expanded past its traditional business for take-away coffee. It recently launched a chilled coffee product called Refresha, acquired juice brand Evolution Freshin and made a first foray into the low-calorie fruit juice market with the purchase of Starbucks Refresher beverages.

  • • Xoom-BanCoppel

    Xoom Corporation, a global online money transfer provider, and BanCoppel has began offering international money transfer services at more than 760 BanCoppel locations throughout Mexico. "With Xoom.com, consumers can send money to Mexico easily and conveniently from their computers or mobile devices to our new partner BanCoppel," said Julian King, Xoom's Senior Vice President, Marketing and Corporate Development.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.