Sales Leads LatAm: Samsung, Sears, Brasil Foods…
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Samsung /WPP - Global
WPP has been appointed by Samsung to manage its global account. Also Samsung has chosen Razorfish to manage its global digital account. The WPP win follows a pitch against incumbent Cheil and the Publicis Groupe.
Sears - Global
MPG will continue managing Sears´ global account. Sears Holdings has chosen Havas´ MPG after a review that started last summer. The agency has been working with Sears since 2007.
Brasil Foods - Brasil
DM9, F/Nazca, NBS and Talent have won Brasil´s Foods account after a review that started past August. Loducca, Publicis y WMcCann have also participated in the review.
Grupo Glic - Argentina
Grupo Glic has announced 6 new clients: The agency will be in charge of Sony´s account in Argentina, as part of a regional management. Grupo Glic will also manage creative duties and social networks for DeAutos.com, Argenprop.com, Patitas, Vienissima and Granja del Sol.
Dentsu - Global
Dentsu has reported a rise of 6.7% in its sales to 921bn yen ($11.5bn) and an 8.9% increase in its profits to 162.6 million yen ($2.03m) in its six monthly financial results ending September 30.