Sales Leads LatAm: Samsung, Sears, Brasil Foods…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Samsung /WPP - Global

WPP has been appointed by Samsung to manage its global account. Also Samsung has chosen Razorfish to manage its global digital account. The WPP win follows a pitch against incumbent Cheil and the Publicis Groupe.

Sears - Global

MPG will continue managing Sears´ global account. Sears Holdings has chosen Havas´ MPG after a review that started last summer. The agency has been working with Sears since 2007.

Brasil Foods - Brasil

DM9, F/Nazca, NBS and Talent have won Brasil´s Foods account after a review that started past August. Loducca, Publicis y WMcCann have also participated in the review.

Grupo Glic - Argentina

Grupo Glic has announced 6 new clients: The agency will be in charge of Sony´s account in Argentina, as part of a regional management. Grupo Glic will also manage creative duties and social networks for DeAutos.com, Argenprop.com, Patitas, Vienissima and Granja del Sol.

Dentsu - Global

Dentsu has reported a rise of 6.7% in its sales to 921bn yen ($11.5bn) and an 8.9% increase in its profits to 162.6 million yen ($2.03m) in its six monthly financial results ending September 30.


Carolina Re (@CaroVsCaro)

Senior Researcher/Writer, @CarovsCaro Carolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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