Sales Leads LatAm: Samsung, Sears, Brasil Foods…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Samsung /WPP - Global

WPP has been appointed by Samsung to manage its global account. Also Samsung has chosen Razorfish to manage its global digital account. The WPP win follows a pitch against incumbent Cheil and the Publicis Groupe.

Sears - Global

MPG will continue managing Sears´ global account. Sears Holdings has chosen Havas´ MPG after a review that started last summer. The agency has been working with Sears since 2007.

Brasil Foods - Brasil

DM9, F/Nazca, NBS and Talent have won Brasil´s Foods account after a review that started past August. Loducca, Publicis y WMcCann have also participated in the review.

Grupo Glic - Argentina

Grupo Glic has announced 6 new clients: The agency will be in charge of Sony´s account in Argentina, as part of a regional management. Grupo Glic will also manage creative duties and social networks for DeAutos.com, Argenprop.com, Patitas, Vienissima and Granja del Sol.

Dentsu - Global

Dentsu has reported a rise of 6.7% in its sales to 921bn yen ($11.5bn) and an 8.9% increase in its profits to 162.6 million yen ($2.03m) in its six monthly financial results ending September 30.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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