Piedmont RIA invests in local Search Engine YaSabe

Piedmont RIA through its affiliate Militello Capital, just has made a venture capital investment in YaSabe, Inc., a bilingual social, mobile and local search venture specifically catering for Hispanic consumers living in the United States.

Headquartered in Herndon, VA, YaSabe lets Hispanic consumers search in English and Spanish to find and discover local businesses, coupons and other local information. Users come directly to YaSabe.com or come via popular search engines such as Google, Bing or Yahoo when they search in Spanish or when they search for a products or service that are culturally Hispanic. YaSabe already responds to millions of queries from Hispanic consumers, 40% of which are searching from their mobile phones either using a browser or using one of several mobile apps that are available for free for the iTunes or from the Android Marketplace.

“We are always excited to fund emerging companies that deliver a unique value proposition both to their customers and to our investors”, says William Militello, founder and Managing Principal of Piedmont. He continues, “Zubair and Azim have a unique content proposition for Hispanic consumers, a huge economic force in the U.S.; it’s an investment opportunity that fits perfectly into our portfolio.”


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.