Mexico: MediaCom Announces new Head of Digital – Daniel Brown

MediaCom has named Daniel Brown as the new Head of Digital for MediaCom Mexico. The appointment comes alongside several recent senior hires across the region, including Fernando Silva, Regional CEO, and Edgardo Frias, Mexico CEO.

Brown joins MediaCom Mexico after serving the past four years as Digital Director for MediaCom’s global headquarters in London. In his new role, Brown will ensure the delivery of forward-thinking digital solutions across the MediaCom Mexico client base, which includes Procter & Gamble, Bayer and Volkswagen Group. He will also help the agency gain traction with new client partnerships in the market.

“Daniel’s relocation demonstrates our strong intent to digitise MediaCom’s presence in the Latin American region,” said Fernando Silva, CEO of MediaCom Latin America. “Bringing the best talent from advanced markets like the UK will evolve our digital capabilities to the next level, allowing us to deliver the most cutting-edge solutions for our clients.”

“This is an extremely exciting time to be working in this part of the world,” Brown added. “I’ve come here to ensure our MediaCom clients – present and future – have digital thinking that propels their business one step ahead of the competition.”

 


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.