Opt-in Video Ad Platform Jun Group targets Hispanics

Online Video Advertising is booming in the Latin markets. Univision recently launched a social video network called UVideo Digital Network and several other major players including (Terra with Terra Live and Sony with Crackle) have entered the space.

A new option for the online video ad market was announced recently by Jun Group, an opt-in video advertising platform that claims to have an above average industry average for video completion -- 95% for 30 second-videos. Mitchell Reichgut, co-founder and CEO of Jun Group (photo), tells Portada that his “company employs proprietary consumer screening capabilities to precisely identify Spanish-language speakers and guarantee millions of targeted opt-in video views. With direct integrations on sites that over-index against Hispanics, as well the ability to segment audiences by mobile device and carrier, Jun Group provides its customers access to 10MM Hispanic or Spanish-speaking users on social networks, entertainment sites and mobile devices.”

Reichgut adds that “the majority of our business is US-based, but we have the ability to run in Latin America and around the world.”

According to Reichgut, Jun Group's videos run in a full-screen (800x540) customized player. Videos are placed on leading social games and entertainment sites. Users opt-in to view the videos in exchange for virtual points or for ad-free entertainment. We run video from 15 seconds to 3 minutes-long.

The metric Jun Group prices the opt-in video ads is CPV (Cost per view).


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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