ImpreMedia’s La Opinion backs Obama

“Hay que reelegir a Obama”. ImpreMedia’s Los Angeles  La Opinion newspaper and website  is backing Obama. According to both a Spanish-language and English-language editorial piece published in the print newspaper and website, Obama’s vision for the U.S. is inclusive, while Romney’s is divisive. “The president knows about the needs of the Hispanic community,” the editorial claims. The piece goes on saying that Obama has fulfilled most of his electoral promises, including killing key terrorism targets, health care reform and taking care of the huge financial crisis at the beginning of his mandate. However, the La Opinion, editorial claims that immigration reform has been a disappointment. “What is unjustifiable was the federal government's improvised implementation of the Secure Communities program, which undermined the original principle of public safety… Among the good things is counting on the recent Deferred Action decision, which at least gives peace of mind to millions of young people.  Here the result is mixed, in the best of cases. But the Romney alternative is self-deportation and state laws like Arizona's, in which undocumented immigrants are seen as a danger instead of as contributors.”

Cristina Saralegui

In June, Popular Hispanic talk show host and media personality Cristina Saralegui made her first ever presidential endorsement in favor of President Obama. Building on the president's announcement that the administration will stop deporting certain younger illegal immigrants, the Obama campaign sought to boost its support among Hispanic voters, releasing Web videos Monday in English and Spanish featuring a message of support from Saralegui.

Meanwhile, a new NBC/WSJ/Telemundo poll finds Barack Obama leads Mitt Romney by 45 points among Latino voters – 70 percent to 25 percent among likely voters, and pretty much the same with registered voters, 69 to 23 percent.  ”Despite a tightened presidential race among the wider electorate – Hispanics continue to say they prefer President Obama by wide margins,” says Domenico Montanaro, NBC News Deputy Political Editor.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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