Research: Samsung Leads the US Handset Manufacturer Market

According to comScore Samsung leads the US handset manufacturer market with 25.7 percent market share. The study reports key trends in the U.S. mobile phone industry during the three month average period ending August 2012 and it surveyed more than 30,000 U.S. mobile subscribers.

Also, comScore data revealed that Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent.

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers, followed by LG with 18.2 percent share. Apple continued to inch closer to the #2 ranking with 17.1 percent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2 percent and HTC with 6.3 percent.

Top Mobile OEMs

3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

May-12

Aug-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

25.7%

25.7%

0.0

LG

19.1%

18.2%

-0.9

Apple

15.0%

17.1%

2.1

Motorola

12.0%

11.2%

-0.8

HTC

6.1%

6.3%

0.2

Smartphone Platform Market Share

116.5 million users in the U.S. owned smartphones during the three months ending in August, up 6 percent versus May. Google Android ranked as the top smartphone platform with 52.6 percent market share (up 1.7 percentage points), while Apple’s share increased 2.4 percentage points to 34.3 percent. RIM ranked third with 8.3 percent share, followed by Microsoft (3.6 percent) and Symbian (0.7 percent).

Top Smartphone Platforms

3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

May-12

Aug-12

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

50.9%

52.6%

1.7

Apple

31.9%

34.3%

2.4

RIM

11.4%

8.3%

-3.1

Microsoft

4.0%

3.6%

-0.4

Symbian

1.1%

0.7%

-0.4

Mobile Content Usage

In August, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4 percent of subscribers (up 2.3 percentage points), while browsers were used by 52 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3 percent of mobile subscribers. Game-playing was done by 34 percent of the mobile audience (up 0.5 percentage points), while 28.3 percent listened to music on their phones (up 1.3 percentage points).

Mobile Content Usage

3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

May-12

Aug-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

74.8%

75.6%

0.8

Used downloaded apps

51.1%

53.4%

2.3

Used browser

49.8%

52.0%

2.2

Accessed social networking site or blog

36.7%

38.3%

1.6

Played Games

33.5%

34.0%

0.5

Listened to music on mobile phone

27.0%

28.3%

1.3


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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