Lopez Negrete Communications has appointed Fernando Osuna as its Executive Creative Director. Alex López Negrete, the agency’s founder, had this position since the agency was founded almost three decades ago.. Alex will continue to act as president and general manager of López Negrete.
“Our agency and the whole industry are going through a key moment. We are now entering the third decade of our agency. It’s a perfect moment to transfer the role of creative director to one of our most talented persons, someone who understands the new scenario and the complex new media our creative process lives with”, said López Negrete.
Osuna joined López Negrete as creative director in 2010. He cane from Mexico City, where he started his career. Osuna worked for agencies including DDB Mexico, Lowe + Partners Worldwide and TBWA.