@ Mobile Marketing Forum: Experian Simmons reveals Brand New Study
Max Kilger, Chief Behavioral Scientist at Experian Simmons¸ presented a brand new research study about the nature of the Hispanic Mobile Market. The data he presented shares a common thread: Hispanics clearly over index vs. “General Market” consumers in practically every aspect of mobile communication/content consumption as well as in receptivity towards mobile advertising.
Below are some of the most salient points of his presentation:
- Hispanics are 44% more likely than non Hispanics to spend more than 20 hours a week on their mobile phones.
- Hispanics are much more likely than non-Hispanics to chat or Instant Message
Other interesting data points Kilger revealed for the Hispanic and Non-Hispanic market include:
- Mobile and browsing levels are higher and more stable after 2pm
- Text messaging volumes grow steadily until 5pm. At that time they start to taper off.
Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.
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