Sales Leads: Burger King, Bremont, Hughes

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Burger King
    Burger King is taking a panregional approach to its Latin American digital strategy.  The quick service restaurant chain is announcing a region-wide launch of a new, unified website. For the first time, every country across the region will have a website with a consistent look and feel that gives guests the opportunity to ask questions and leave comments and feedback for a more interactive experience with the brand. The site will be accessible in English, Spanish and Portuguese depending on the guest’s market.  “Our vision is to become leaders in digital marketing for the quick service restaurant industry,” says Jose R. Costa, vice president, marketing for Latin America/Caribbean Region, Burger King Worldwide. “ Latin America and the Caribbean are huge growth markets for our brand. This digital investment will leverage the increasing popularity of the internet and social media in these markets while accelerating the growth of our brand presence.” Internet use, and in particular, social media engagement is on the rise across Latin America and the Caribbean. To capitalize on this growth, drive traffic to the new website and increase social conversation around the brand, Burger King Worldwide  has also developed a new regional Facebook page for BURGER KING® restaurants across the region. Together the new website and Facebook page is set to engage a wider audience for the Burger King brand and offer guests a better, more interactive experience.  Burger King has 1,222 restaurants in Latin America or 10% of its worldwide stores. More on Burger King’s new site and social media strategy here (press release).
  • Bremont
    Bremont, the luxury watch brand, has appointed Abbott Mead Vickers BBDO (AMV) to handle its global advertising. Bremont: The British company, which previously developed its advertising in-house, has hired the agency to create a campaign to run this autumn in the UK and North America.

  • Hughes
    Hughes Network Systems, LLC (HUGHES), the global leader in broadband satellite solutions and services, announced that it has been awarded a contract by a major telecommunications operator in Latin America to supply an HX System backhaul solution, enabling expansion of  its GSM and WiMAX wireless voice and data services in rural areas.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!

For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latin-Americans .More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.