Sports Marketing: HBO Sports & ESPN in Multi-Year Boxing Programming and Marketing Deal
HBO and ESPN, have announced a multi-year, multi-tiered boxing programming and marketing agreement. The announcement was made by ESPN’s Marie Donoghue, senior vice president of global business strategy & development, and Mark Taffet, senior vice president of sports operations & pay-per-view, HBO Sports.
“This agreement is a testament to ESPN and HBO’s leadership in the sports media industry,” said Donoghue. “ESPN continues to provide sports fans with greater access to events across various platforms and this agreement further extends our commitment to serve the fan.”
Taffet said, “There is a very deep commitment at HBO to grow the sport of boxing and broaden the exposure for the top fighters and events. This collaboration with ESPN will benefit fight fans that already love the sport, will attract many more sports fans to connect with boxing, and will greatly enhance the visibility of the fighters that are featured in HBO Pay-Per-View events.”
Doug Loughrey, director of programming and acquisitions at ESPN: “This collaboration of efforts and resources will provide boxing and sports fans alike a deeper and more consistent look at boxing’s rising stars and established champions while elevating the sport and our collective boxing platforms.”
The agreement includes coordinated support for major pay-per-view boxing events, including sharing programming content, cross-promotion elements, highlight packages and additional assets to be featured across multiple ESPN and HBO platforms.
As part of the agreement, ESPN and ESPN Deportes’ news and information platforms, led by SportsCenter, will have access to key content and information surrounding marquee HBO Pay-Per-View boxing events, including fighter interviews.
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