Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

September 11, 2012

Advertising Campaign: Lexus’ new Multicultural and General Market Campaign

Lexus, the luxury vehicle division of Japanese automaker Toyota, is launching a marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.