Interactive One introduces Site Targeting Urban Latinos


Interactive One, the company affiliated with Radio One and Hispanic Social Networking Site Migente.com, is introducing Zonadesabor.com. The new site targets urban Latinos between the ages of 25 and 37 years. In a post in Zona de Sabor, Smokey D. Fontaine, the chief content officer for Interactive One, says that it his “great pleasure to welcome everyone to our brand new baby, Zona de Sabor. Inspired by the glory of MiGente, Latin culture’s favorite social network, where for over 7 years, Latinos like you have come to meet one another, connect with one another and express your proud Latino selves, Zona de Sabor is a new destination for the best in entertainment, style, fashion and culture.”

Fontaine told the New York Times that the site “will be written with a voice that comes from a place of cultural awareness, that comes from a place of having a shared experience,” Mr. Fontaine, above, said. “How we discuss Sofia Vergara, how we discuss Julián Castro and how we discuss the Video Music Awards may come from a different place” than content written for a general market audience, he said.

Mr. Fontaine described the audience as “English-speaking Latino adults who are well educated, have a high consumption of entertainment, but want it in a way that’s slightly different from how they see it in the general market.”

A wide range of sites targeting acculturated young Latinos in English have been launched recently. They include NBC Latino.com, Voxxi and FoxNews Latino.

Mr. Fontaine said that while he welcomes the competition, Interactive One has a unique advantage. “We pride ourselves on understanding audiences of color,” he said. “We are focused on the African-American and Latino and urban communities online. That is the DNA of our company.”


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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