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A new selection of “Breaking ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between 27 of august and 2 of september of 2012. Below digital campaigns from Tupperware, Banamex, Palmolive and Grupo Modelo.
Tupperware
Advertiser: Tupperware Brands Corporation
Campaign : TutiendaTupperware.com
First date captured: 29/08/12
Language: Spanish
Description: Tupperware consumer micro-site (TuTiendaTupperware.com) in Mexico featuring product info, videos, recipes, etc. Ads feature tagline “Tupperware Contigo”.
Site: Batanga.com (from Mexico), Vanidades.com (Mexico)
Landing Page: https://tutiendatupperware.com
Banamex
Advertiser: Banco Nacional de Mexico, S.A. (Banamex)
Campaign: Banamex “Best Buy Nueva Tarjeta De Credito”
First date captured: 30/08/12
Language: Spanish
Description: Best Buy branded Banamex credit card. Special features and benefits include bonus “Reward Zone” points, Best Buy coupons, 0% interest.
Site: Chilango.com
Landing Page: https://www.banamex.com/es/personas/tarjetas_credito/ver_tarjetas/autoservicios/bestbuy.htm
Palmolive
Advertiser: Colgate-Palmolive Company
Campaign: Palmolive “The Naturals – Siente Tu Piel y Tu Alma Cantar” Concurso
First date captured: 31/08/12
Language: Spanish
Description: Contest promoting “The Naturals” Palmolive brand. Contestants submit digital video of themselves signing and dancing. Participants can promote their video to friends on Facebook and request “votes”. Four finalists will form group :The Naturals” for one year, record 4 original songs, and record a video.
Site: EnFemenino.com, Starmedia Mexico
Landing Page: https://yosoythenaturals.com
Grupo Modelo
Advertiser: Grupo Modelo, S.A. de C.V.
Campaign: Grupo Modelo “Beertual Challenge 6” Concurso
First date captured: 30/08/12
Language: Spanish
Description: Grupo Modelo sponsored “Juego de Negocios” (business simulation) managing a virtual beer company “Beertual.” Make financial, marketing, distribution, etc. decisions during simulation. Prizes include graduate nusiness degree programs at ESCP Europe Business School, CEU de Madrid, España, and IEB de Madrid, España.
Site: MedioTiempo.com (Mexico), TuAviso.com.mx
Landing Page: https://www.beertualchallenge.com/registry/inscripcion-equipo-estudiantes-simulador-beertual-challenge-6.php?digitalid=X6BC33
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