Florida’s El Sentinel increases Circulation
More signs that Hispanic newspapers are spared of the general market newspaper malaise. On Friday, August 31st, El Sentinel started to deliver an additional 10,000 home delivered copies each week in Broward and Palm Beach counties (Florida), reaching a weekly distribution of 136,000.
“This circulation increase will provide advertisers with an unparalleled 60% penetration into available Broward and Palm Beach County Hispanic households,” says El Sentinel Advertising Sales Manager Michael Vinales. “This expansion will be accomplished entirely via home delivery.” This fall marks El Sentinel’s 10th anniversary of serving the news and information needs of the South Florida Hispanic community.
“Over the past decade, El Sentinel has provided a voice for a growing, diverse and dynamic Hispanic community in Broward and Palm Beach counties,” said El Sentinel Editor Deborah Ramirez, who helped launch the Spanish-language weekly on Oct. 12, 2002. “We’ve grown together and we invite everyone to help celebrate this milestone, and many more to come.”
Circ. Increases for Home delivered newspapers
Other Hispanic newspapers recently announced that they plan substantial circulation increases, including Houston Chronicle’s La Voz and Hoy Los Angeles. The latter newspaper just increased its circulation by about 74,000 for its home-delivered weekend edition (Hoy Fin de Semana) mostly targeting the Orange County with home delivered newspapers. Home-delivery of newspapers is a distribution method frequently demanded by retail advertisers who do not want they waste that something comes with rack distribution. More importantly, they want to deliver coupons and offers right to the home maker: the Hispanic housewife.
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