Meet the Nation’s Top Hispanic Marketers in NYC Sept. 19–20 at Portada’s Annual Conference

A real who is who of Marketing, Media and Advertising will be present at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.

Client side marketers representing the top Hispanic market advertisers present at these major events will include:

  Tania CameronAssociate Director CRM–Hispanic Segment Kraft Foods and
  Felix Palau, VP Marketing, Tecate
  Maria Rodas, Multicultural Marketing Manager, General Mills
  Marc Strachan, VP of Multicultural Marketing, Diageo
  Steve Millerman, Director, Cross Cultural Marketing at Novartis Pharmaceutical 
  Emma Vélez-López, Director Acquisition Marketing (Advertising US Hispanic), DIRECTV
  Maria Cristina Rios, Director Multicultural Marketing & Media Strategy, Macy's
  Ronald Mendez, VP Group Account Director, MPG
  Dawn Marie Gray, Senior Marketing Manager, Multicultural
  Deidre Smalls, EVP Managing Director, Mediabrands
  Iván Adaime, VP Digital Media, ImpreMedia
  Dr. Max Kilger, Chief Behavioral Scientist, Experian Simmons
  Javier Garcia, GM U.S. Hispanic, Yahoo!

David Cardona, Multicultural Marketing Manager, Clorox

Justin Byrd, Head of Multicultural Marketing and Advertising, Chrysler Corp.

Guillermo Abud,  VP Digital Director, MV42

Malena Bustelo, Group Media Director, Multicultural Division, J3/Identity

Elizabeth Elliott, Mobility Manager at Starcom

Key questions  these blue chip marketers will explore include:

- How to reach local Hispanic audiences in the Social Networking Era.

- How to apply the “Big Data” concept to Hispanic Marketing

- How to use the right language to best connect with your Hispanic target.

- How to best operate in an environment where technology is changing the Hispanic consumer’s shopping behavior

- How to monetize Latin American audiences of U.S. Hispanic websites

-  Hispanic Mobile Marketing: Advertising Formats: SMS, Display, In App, Rich Media, Mobile Video, Html 5

Fireside Chat with John Trimble, CRO - Pandora

One of the Conferences highlights will be John Trimble Chief Revenue Officer of Pandora, who is going to be interviewed by Rodolfo Rodriguez, Multicultural Marketing Director at General Mills. With more than 100 million users on Pandora, the publicly listed online radio and digital music service, is one of the hottest media companies in the U.S.: Pandora top exec John Trimble will unveil key insights into his Hispanic strategy, online radio ad monetization. The role of mobile media, local advertising and more…

AGENDA

To check out the agenda of the 6th Annual Hispanic Advertising and Media Conference, NYC, Sept. 20 go here

http://www.portada-online.com/conference/schedule.aspx?cid=16

To check out the agenda of the Hispanic Mobile Marketing Forum, please go here:

http://www.portada-online.com/conference/schedule.aspx?cid=17

REGISTRATON

To register to the Hispanic Mobile Marketing Forum (Sept 19)  and/or to  Portada’s 6th Annual Hispanic Advertising and Media Conference (Sept. 20). please go to <a href="http://www.por


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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