Portada Conferences Sept. 19- 20 to focus on Global Latin Digital Audiences

U.S. Hispanic websites receive sizable audiences from Latin American websites. Similarly U.S. Hispanic audiences frequent Latin American sites. What are the best ways to reach those audiences from a marketer’s perspective, and to monetize them from a publisher’s perspective?
This will be the main theme of a panel of Portada’s Sixth Annual Hispanic Advertising and Media Conference in New York City on Sept. 20. Panelists will include Guillermo Abud, VP Digital Director, MV42, Iván Adaime, VP Digital Media, ImpreMedia, Lázaro Stern,  Latam & Latino Market Director, Mediamind and Ulises Vázquez, CEO México, Matomy.
The panel will be moderated by Juan Jose Núñez, President Vertical 3 Media, a specialist in international monetization of Hispanic and International websites.

The interdependence between the Latin American and U.S. Hispanic media markets will be highlighted. In addition, Gaston Bercun, Co-CEO & Founder, of Buenos Aires (photo), Argentina headquartered  Hunt Mobile Ads will be speaking at the Hispanic Mobile Marketing Forum which takes place on Sept. 19 in the same venue. Bercun will provide a primer for brands and publishers who want to enter the Hispanic mobile market. Key questions he will discuss include: 
- Format: App. vs. mobile-enabled web
- The pros and cons of Rich Media
- Ways to target Hispanics: Mobile vs. online targeting and more…

Check out the full agenda of the Hispanic Mobile Marketing Forum.

Check out the full agenda of the Sixth Annual Hispanic Advertising and Media Conference!

Whether you're a media executive interested in the Latin space, a brand marketer a technologist, a content creator or media buyer, Portada’s Sixth Annual Hispanic Advertising and Media Conference will focus on the important issues shaping your future. Don't miss it. The  event can be attended in combination with the Hispanic Mobile Marketing Forum which takes place in the same venue on the day before.You can register to the 6th Annual Hispanic Advertising and Media Conference or take advantage of the special COMBO rate to register to both events.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.