Comedy Central Latin America launches new digital campaign

With the hashtags #CONTINENTECOMEDIA and #BRASILCOMEDIA, famous comedians from Latin America will comment on Twitter’s Trending Topics through video-monologues. This is part of the new 100% online and social media campaign from Comedy Central Latin America, which started on August 14th.

Comedians include Gonzalo Curiel from Mexico (@goncuriel), Fernando Sanjiao from Argentina (@cuestiondefer), Murilo Gund from Brazil (@MuriloGun) and Fabrizio Copano from Chile (@fabriziocopano).

According to Sofia Ioannou, (photo-Managing Director of Viacom International Media Networks The Americas) “the objective of VIMN The Americas is to create relevant brands and content for our audience[…] The channel (Comedy Central) reinforces our strategy of maintaining an ongoing dialogue with its viewers by offering a multi-platform entertainment and comedy brand for youth and adults”.

Along with the Twitter chatter, Comedy Central LatAm has also launched APODATOR, a Facebook app which allows users to “poke fun at their friends” in a format similar to Comedy Central’s show, Roast, in which “a special Roastee is hand-picked to sit on the hot seat with good-natured ribbing from colleagues and comics”.

Comedy Central Latin America was launched in February 2012. Its programming is 100% comedy. Some of the programs the channel offers are: Rob!, South Park and Ugly Americans.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.