L’Oreal Paris TV and Print ads start in September with Media Personality, Martha Debayle

L'Oreal Paris is pleased to announce a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color.  TV and print advertising campaigns featuring Debayle will begin running in September, and appear across the United States and Mexico in both English and Spanish.

"We are proud to have Martha Debayle as the newest member of the L'Oreal Paris family," says President of L'Oreal Paris, Karen Fondu.  "Martha is quite an accomplished woman - a successful television and radio personality and entrepreneur, she is an inspiration among Hispanic women and truly embodies the modern Latina living in the United States."

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.  The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics.

As one of the most influential and recognized women in Latin America, Martha Debayle is known for her vast accomplishments. Born in Nicaragua, she moved to Long Island, New York at a very young age where she lived the first 11 years of her life and then moved to Mexico City with her family. Since the early 90's, Debayle has built a strong presence within the Mexican media landscape as an acclaimed television host within the nation's top broadcast networks and as a trusted, on-air expert for Televisa.  In 2000, inspired by the lack of available information to new moms, she founded BBMundo, a multimedia company that provides comprehensive advice and editorial content on women's health, pregnancy and fertility, child development and general parenting advice.  Today, BBMundo has become an important and reliable resource within the Mexican mom community.  Most recently, Martha Debayle has gained notoriety through her popular radio talk show on W Radio, continuing to provide helpful advice on motherhood and inspiring millions of women.  This wife and mother of two children was also honored by newspaper El Universal as one of the "10 Most Beautiful Presenters in the Country," recognizing Martha for both her inner and outer beauty.

With this announcement, Martha Debayle joins an all-star roster of notable Latina women representing L'Oreal Paris, including Jennifer Lopez and Eva Longoria.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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