More than 50 advertisers, including Toyota, L'Oreal and T-Mobile, signed up to run commercials on the new Hispanic TV network that premiered yesterday in 50 cities, including New York, Chicago, Los Angeles, Miami and Houston.
Since ImpreMedia was acquired by a company owned by Argentinean media company La Nacion earlier this year, the organization has gone through some changes. Portada caught up with Ivan Adaime, new VP Digital ad ImpreMedia, to talk about new strategies at the Hispanic digital and print media company.
Como te advertimos aquí desde enero, News Corp lanzó ayer lunes su canal en español para Estados Unidos, Mundo Fox, con telenovelas colombianas, comedias y algunos shows estadounidenses doblados al español.
El New York Times ha reconocido que está en discusiones con algunos interesados para vender About.com, el sitio de preguntas y respuestas que adquirió en 2005 por $410 millones de dólares. All Things Digital dio la noticia de que el competidor Answers.com está interesado en comprar About.com por $270 millones.
Conill announced that Ross Ludwig (photo) will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of the creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.