Sales Leads: Old El Paso, Reckitt Benckiser, Pizza Patron, ONO…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Old El Paso – BBH - Global

General Mills has appointed Bartle Bogle Hegarty London to handle the estimated £25 million global ad account for its Old El Paso brand. The agency won the business in a final shoot out against 18 Feet & Rising, Saatchi & Saatchi New York, and other pitching agencies. BBH has been briefed to produce the first global campaign for Old El Paso, which will run primarily in Europe and Australia. Isabelle Moynier is the international marketing director at Old El Paso.

Reckitt Benckiser - Global

Reckitt Benckiser is conducting a review of its global digital advertising business. The company is looking for an agency network to act as the global digital lead on its top five brands.

Pizza Patron – Latin America

Pizza Patron focused on the American Latino population with promotions such as "Pizza Por Pesos" and recently "Pizza Por Favor". The chain has prime development opportunities available in small and large markets throughout the U.S. as well as international development opportunities in Mexico, Central and South America.

"There is a very specific candidate that we look for as a franchise partner," Vazquez said. "First and foremost, we look for someone that is committed to serving the Hispanic community -- someone with a passion to be a positive force of change in the local community around each store."

TBWA – ONO – Spain

TBWA Spain will be in charge of the digital communication and strategy of ONO. ONO is looking to maximize its current digital incomes.


For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans .More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.

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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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