Our Hispanic Mobile Marketing Forum, NYC Sept. 19, 2012

The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19, 2012.
Brand new research on the Hispanic Mobile user’s preferred Ad Formats and preferred Language for Ad Delivery will be presented.  The main objective of Portada’s Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing. Through workshops, presentations and best practices studies attendees will get a clear picture of how best to connect with Hispanics via mobile marketing and advertising.

The Forum’s content will include:

  • Case Studies from marketers that obtained a high ROI in mobile marketing to Latinos
  • Advertising Formats: SMS, Display, In App, Rich Media, Mobile Video, Html 5
  • Advertising Options Mobile Geotargeting, Mobile Search, Apps
  • Hispanic Mobile Commerce (M-Commerce). Has it started yet?
  • The Tech Connection: What Publishers and Advertisers need to know to about mobile platforms
  • Mobile Gaming and Mobile Social Networks

The Hispanic Mobile Marketing Forum can be attended in combination with the Sixth Annual Hispanic Advertising and Media Conference, which takes place in the same venue on the next day (Sept. 20). 
“Portada’s Annual  conference is a must attend conference to stay on top of the latest digital and content trends in Hispanic Marketing.  The Portada team is consistently looking for top speakers with relevant case studies to help show CPG marketers how to win in this competitive landscape. “, says Rudy Rodriguez, Director, Multicultural Marketing,  General Mills. Rodriguez is also a member of Portada’s Editorial Board.

Registration
To register to the Hispanic Mobile Marketing Forum and/or to  Portada’s 6th Annual Hispanic Advertising and Media Conference, at the Special Early Bird (expires August 3rd) please go here:
and/or call Nicolas Miranda, Online Sales Manager Portada at 1-800-397-5322 (Nicolas@portada-online.com)  

Twitter: #Portada12
Already Confirmed Sponsors:

Smartphone Plus Level

Redmas (www.redmas.com)

Emerging Mobile Marketer
Alcance Media Group (http://www.alcancemg.com/)
To inquire about how to align your brand with the Hispanic Mobile Marketing Forum , please contact Ruby Namoca , Sales Marketing Manager, at  1212 685 44 41 or ruby@portada-online.com.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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