Tribune’s Vivelohoy.com Introduces Mobile-Optimized Platform

More exciting news in the Hispanic digital media space.  Vivelohoy.com, the website published by Hoy Chicago (part of the Tribune company) just re-launched its new site with more relevant news and information through photo galleries, captivating videos, engaging bilingual articles and relevant links. The site is now fully responsive, accessible via web, mobile and tablet and can be read in both English and Spanish.  Vivelohoy.com is published by Hoy, the only Spanish-language daily and the leading Hispanic newspaper in Chicago.

While HoyLosAngeles.com  another Tribune Hispanic property is part of the new digital network recently launched by EPMG360, this is not the case for vivelohoy.com whose advertising will be sold directly by Tribune sales teams.

This enhanced web version builds on the success of last year’s 2.0 re-launch when Vivelohoy experienced exponential traffic growth, reaching two million monthly page views, according to Omniture. The initial re-launch introduced heightened features to the site, including a cleaner design, timelier and more culturally-relevant content, and the integration of social media. The site has been active since December 2008 with its 1.0 version.
“Vivelohoy 2.1 strategically builds from our previous success by masterfully combining the latest technology with an engaging interactive content strategy that delivers the best of the web to its audience” said John Trainor, general manager of Vivelohoy and Hoy in Chicago. “We are thrilled to be introducing this exciting new platform to our loyal audience who come to our site for a culturally-relevant and well organized dose of news, information and entertaining content.”
Users are encouraged to provide brief contact information through a simple registration process in order to comment on articles and share their opinions. Most notable features of the site include a sleek new look with more graphics and visuals than ever before, as well as bilingual and comment sharing capabilities.

“We are learning from our readers and visitors, focusing on engagement and pivoting our strategy to consistently focus on the best content experience we can deliver, in English and in Spanish.” said Fernando Diaz, Editorial Director.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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