Lucio Grimaldi, New Executive Director of Sales and Marketing, Publicitas Latam

New Leadership at Publicitas & Charney Palacios. The Latin American and US Hispanic media placement firm announced that  Lucio Grimaldi is the new leader of the Publicitas unit in Miami, including its sales and media relations efforts for the Latin American region. He will report directly to Howard Moore, managing director, Publicitas North America.  Amelie Ferro, CEO, Publicitas Charney/Palacios, has decided to pursue other professional interests. Publicitas thanks her for her dedicated leadership over the past seven years. 

Lucio Grimaldi (photo), who was raised in Argentina and who speaks Spanish, English, Italian, and some Portuguese, until recently was  Senior Director, International Sales & Marketing at Rodale since 2006, where he oversaw international integrated advertising sales and brand marketing strategies for Rodale’s websites, magazines, events, digital, and brand extensions in more than 40 countries. Grimaldi  also was advertising manager for luxury goods and fashion at Televisa Publishing & Digital (New York), where he led a team of reps to cover the luxury, fashion, and beauty categories, for the US Hispanic market.   Prior to that, Grimaldi also was International advertising manager at Hearst Magazines International, where he worked for such powerhouse brands as Esquire, Harper’s Bazaar, and Cosmopolitan in more than 52 countries.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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