Sales Leads: 7-Eleven, Famsa USA, Nestlé USA, Heineken USA

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • 7-Eleven
     7-Eleven Inc. stores in Southern California are attempting to cater to the Latino population and those who love snacking with a new foodservice offering, Convenience Store News reports. More than 500 of the convenience store chain's franchises will begin selling Mini Tacos this month, the Los Angeles Times reported. The new menu item consists of petite corn tortillas loaded with a shredded beef filling, green chilies, jalapeño peppers, cilantro, spices and other flavors, heated in rapid-cook ovens at the stores. The Mini Tacos will sell four for $1. "We've been in the fresh and hot food business for several years, and we've learned that there is a trend toward snacking up to six to eight times a day," Margaret Chabris, director of corporate communications for 7-Eleven, told the newspaper. "The Hispanic population is booming and Hispanic food crosses all ethnic lines." Industry Observers have suggested 7-Eleven's move could be a way to follow the success of another successful taco launch this year: Taco Bell's Doritos Locos Tacos. More than 100 million Doritos Locos Tacos sold in just 10 weeks, the most successful new product launch in Taco Bell's history. On a separate note, 7 – Eleven intends to aggressively expand in the New York City market with the introduction of more than 100 stores in 2013.
  • Famsa USA
    Mexican retailer Famsa U.S. subsidiary (Famsa USA) is closing 24 stores in California, sources tell Portada. The move is due to the decreased immigration coming from Mexico due to slower economic growth in the U.S. Famsa provides credit to purchase furniture and appliances to Mexican citizens who have recently arrived to the U.S. 
  • Nestlé USA has tapped New York-based public relations firm Formulatin to handle Hispanic-focused efforts for its Nestlé Abuelita and Nescafé Café de Olla brands. It marks the first time Nestlé has hired a dedicated Latino agency for those brands. Formulatin will work closely with Nestlé's emerging markets division to boost brand awareness of both products among U.S. Hispanics. Abuelita and Nescafé were two of the products highlighted in Nestlé "Construye el Mejor Nido" multi-platform marketing campaign that launched in 2011.
  • Beast – Beast Latin
    Beast, an editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced the addition of Beast Latin, an expansion of Beast’s current services to the US Hispanic and Latin American markets.
  • Heineken USA
    Heineken USA is setting the stage for summer celebrations with the release of its 'Beers of Mexico' variety pack. The 'Beers of Mexico' 12- and 24-packs, available this summer, contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. (see last week’s story on the new Heineken Indio Brand).

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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