Profero invests in Vox Collective to create VoxProfero

Interesting news in the Latin Marketing Services Sector. Digital agency Profero, just announced that it has invested in the Vox Collective, to build a new digital centry agency targeting the U.S. Hispanic and Latin American markets.  Profero, an independent global communications agency, announced a strategic investment in New York-based, Latino-focused advertising and content agency the vox collective. As part of this investment the vox collective becomes Vox Profero (www.voxprofero.com), an independent digital-centric agency part of the Profero network. Financial terms of the deal were not disclosed.

The vox collective co-founders, Roberto Ramos and Susan Jaramillo, will lead the new entity as president and chief creative officer, respectively. Vox Profero will continue to offer its clients fully integrated advertising and marketing services, with expanded digital capabilities that will marry Vox’s Hispanic and Latin American insights with Profero’s global digital and social marketing strengths. “We are thrilled to welcome Vox to Profero,” said Profero co-founder and Global CEO, Wayne Arnold. “This partnership keeps us on track to achieve our strategic goals in 2012 by accelerating our growth in the Americas, and by allowing us to offer our clients digital solutions to reach the growing and influential Latino markets.”

“The new Vox Profero boldly deepens our digital capabilities, allowing us to bring existing and future clients campaigns, content, and assets to digitally-savvy Latinos around the world,” said Mr. Ramos. “Partnering with Profero also brings us into a global arena where Latino culture continues to set trends, allowing our team to collaborate in shaping crossover campaigns.” Profero’s brands include Diageo, HTC, Lufthansa, MINI, and Unilever, Vonage, and Western Union. A 650 + team works out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich. Vox Profero is a digital-centric advertising and marketing agency part of the Profero network, with a focus on the Hispanic and Latin American markets. Vox Profero provides integrated marketing solutions, campaigns and assets for leading clients including General Motors, Macy’s, PepsiCo, and Vonage.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.